Brand Guidelines — Volume 01 — 2026

with Kintyre

We Build The Rocket.
You Take Off.

See it. Believe it. Build it.

What LiftOff is

A venture builder fellowship. Kintyre originates and funds pre-revenue ventures. LiftOff selects three exceptional young entrepreneurs per cohort, gives each real equity in one of those ventures, and backs them to build it from pre-revenue to scale.

What it is not

Not an incubator.
Not a startup hub.
Not a development programme.

Apply to Take Off

Endorsed sub-brand: unmistakably Kintyre — younger, faster, more kinetic.

02Personality

Personality

LiftOff inherits the Kintyre archetype set — Rebel, Explorer, Magician, Ruler — and leans hardest into the first two. The Ruler never disappears: it is the reason a 24-year-old founder can be handed a real cap table.

Rebel

Lead

Challenges how ventures get built in the Caribbean. Refuses the training-programme template.

Explorer

Lead

First-mover energy. Restless, on-the-ground, always further out than comfortable.

Magician

Inherited

Turns committed capital and a blank company into a working business.

Ruler

Inherited

Institutional credibility of a JSE Junior Market listed parent.

Personality keywords

AudaciousKineticMeritocraticInstitutional-gradeYoung but serious

The brand speaks to 22–32 year old builders. It never talks down to them, and it never uses corporate jargon.

03Color System

Color System

Inherited from Kintyre Brand Guidelines v1.2. No new core colors are invented for LiftOff — the palette is all green. Radical Red is retired: Volt carries the charge on dark fields and Signal takes it onto paper.

Forest

~50%

#062A20

Primary. Deep field backgrounds, headlines, weight and authority.

Volt

~20%

#C9F227

Secondary. The charge — highlights, links, key words, motion.

Canopy

~15%

#14563C

Supporting mid-tone. Cards, section breaks, gradient middle.

Signal

~10%

#2C8A3B

Light-field accent. Eyebrows, rules and markers where Volt is too bright.

Paper / Near-black

~5%

#F2F9EF

Paper fields and body text neutral (#0A1A14).

Balance

~50%
~20%
~15%
~10%
~5%

Signature element

The Ascent Gradient

Vertical: Forest #062A20 at the ground, through Canopy #14563C, to Volt #C9F227 at the top. Dark rising to light — the climb from ground to sky.

Rule: the Ascent Gradient is LiftOff's ownable visual asset. The parent Kintyre brand does not use it.

LiftOffApply

Forest field, white type, Volt CTA

LiftOffApply

Paper field, Forest type, Volt link

LiftOffApply

Canopy card, white type, Sky detail

Don't

LiftOffApply

Volt field with white type

LiftOffApply

White type on Volt — fails contrast

LiftOffApply

Canopy type on Forest — illegible

04Typography

Typography

One typeface, used two ways. Outfit — a geometric sans of modern simplicity — carries both the voice and the detail.

Display

Outfit

Bold to Black, tight tracking, often uppercase for section titles. Big, round, unapologetic.

ABCDEFGHIJKLM 0123456789

Text

Outfit Light & Regular

Light, Regular and Medium. Body copy, UI, captions. Set generously — the brand is confident enough to breathe.

abcdefghijklm 0123456789

Outfit ExtraBold, uppercase
72px / 4.5rem
Leading 0.92

WE BUILD THE ROCKET

Outfit ExtraBold, uppercase
48px / 3rem
Leading 0.95

THREE FOUNDERS. THREE VENTURES.

Outfit SemiBold
28px / 1.75rem
Leading 1.05

Real equity, from day one

Body

Outfit Regular
16px / 1rem
Leading 1.65

The company exists. The capital is committed. What's missing is you.

Caption

Outfit Medium, uppercase, 0.22em tracking
11px / 0.6875rem
Leading 1.4

COHORT 01 — KINGSTON, JAMAICA

Rule: never use more than these two typefaces.

05Logo & Lockup

Logo & Lockup

liftoff is set lowercase in Outfit Bold, tightly tracked, with the Volt Ascent Arc cradling the first O. The endorsement line “with KINTYRE” sits beneath.

with Kintyre

Note: this treatment is the working wordmark for digital use. A final bespoke logomark will be commissioned separately; these rules carry over to it unchanged.

Hard rule — no exceptions

The Kintyre Holdings logomark — dotted circle, corner arrow, stacked underlined KINTYRE / HOLDINGS wordmark — must never be recreated, altered, stretched, recolored, or merged into the LiftOff mark.

It may only be placed alongside the LiftOff lockup, as supplied, at full integrity.

Endorsement rule

“with Kintyre” must always appear in the primary lockup. LiftOff never appears fully divorced from the parent in official materials.

Clear space

with Kintyre

Minimum clear space on all sides equals the cap height of the “L”. Nothing — type, image edge, or rule — enters this field.

Minimum size

with Kintyre

Digital — 120px wide

Mark — 24px

Print minimum: 30mm wide for the full lockup. Below that, use the compact mark with the endorsement set alongside.

Incorrect usage

with Kintyre

Never stretch or condense

liftoff

Never recolor

liftoff

Never place on low contrast

liftoff

Never drop the endorsement

06Visual Language

Visual Language

One motif carries the whole brand: the ascent line. Everything else gets out of its way.

Core motif — the ascent line

Divider

Bullet

Equity
Capital
Company

Progress

Photography — arcs on people

Young Jamaican founder leaping in celebration inside concentric Volt ascent arcs — Hero energy: nested arcs from the logo wrap the subject, one line crossing in front for depth.

Young Jamaican founder pointing forward, framed by Volt ascent arcs — Arcs rise behind the subject — never a border, always motion.

Two Caribbean founders building together, framed by Volt ascent arcs — Real founders, candid and in motion — building, presenting, celebrating.

Never staged stock handshakes. Deep Forest fields, Volt arcs drawn from the logo crescent, joy on camera. Jamaican and Caribbean entrepreneurs only — the people the brand actually backs.

Iconography

Thin-line, geometric, single-color. 1.5px strokes, no fills, no gradients.

Texture

Generous white space or deep Forest fields. No patterns, no noise, no decorative furniture. The brand is confident enough to be minimal.

07Voice & Tone

Voice & Tone

Direct, second-person, imperative. Short sentences. Verbs over adjectives. LiftOff is a business deal, not a development program — the language has to sound like one.

We say

We don't say

You get equity. Real equity.

Participants receive a stake in the venture as part of the programme benefits.

Three founders. Three ventures. One launchpad — Jamaica.

Empowering youth through entrepreneurial capacity-building.

The company exists. The capital is committed. What's missing is you.

Applications are now open for our flagship youth development initiative.

Apply to take off.

Vocabulary

Founders

Never: Participants, students, beneficiaries, mentees

The Three

Never: The cohort members, the selected youth

Venture builder fellowship

Never: Incubator, accelerator, programme

Equity

Never: Reward, prize, stipend

The three selected founders per cohort are collectively “The Three”.

08Applications

Applications

The rules, applied. Every surface below obeys the pages above.

Website hero

with Kintyre